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Assistant Marketing & Promotions Manager (CRM) - Pacific Place (Ref: OS00444)
Job reference no. : OS00444
Marketing and Sales  |  Permanent  |  Admiralty
07 Feb 2023
Marketing and Sales  |  Permanent  |  Admiralty
07 Feb 2023

About our role

We are now looking for a talented Assistant Marketing & Promotions Manager to be part of our dynamic team.  Reporting to the Marketing & Promotions Manager of Pacific Place, the incumbent will assist in managing and implementing the CRM strategies for the loyalty programme of Pacific Place. Major responsibilities include analyzing CRM data and programme effectiveness, developing and implementing CRM initiatives in seasonal and ad-hoc marketing campaigns, and building partnerships with retail tenants and relevant third parties for member acquisition and retention.

Responsibilities will include

  • Plan and implement CRM campaigns and initiatives to acquire high quality members, build loyalty of the existing members and maintain a healthy CRM sales growth.

  • Work closely with IT, digital and the data analytics teams on the loyalty programme’s app and system development.

  • Identify and develop strategic partnerships for the loyalty programme.

  • Work with the VIP relationship management team and facilitate the team to be engaged with both top members and tenants. 

  • Collaborate with tenants and partners to ensure the privileges and experiences provided to members are up to standard. 

  • Work closely with the brand marketing team and the digital marketing team in formulating and implementing CRM tactics in various types of marketing campaigns

Together with creativity, integrity and passion, our ideal staff should be / have

  • Degree in Marketing, Business or related disciplines

  • Minimum 7 years' experience in CRM and data-driven loyalty marketing, with solid experience in managing loyalty programmes preferably in retail industry

  • Supervisory experience is preferred

  • With hands-on experience in CRM data application, reporting, analysis, customer segmentation, member events and promotions

  • Strategic and innovative enough to provide creative and actionable insights from CRM data

  • Proactive with excellent communication, interpersonal and presentation skills

  • Excellent command in written and spoken English and Cantonese

Join us

You are invited to submit your application via the Apply button.


As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive. If you require special assistance, due to disability, during any part of the recruitment process – including the online application and/or the selection process – please reach out to us via email (as specified on the job application website) at any time.


If we haven’t contacted you six weeks after your submission, then please consider your application unsuccessful this time. All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region’s Personal Data (Privacy) Ordinance.


To find out more about Swire Properties’ Sustainable Development (SD) 2030 Strategy, especially in the area of People, visit www.swireproperties.com/en/sustainable-development/people.aspx.


© Swire Properties Limited 太古地產有限公司







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