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Data Analytics Manager (Digital) – Office Marketing
Job reference no. : OS00957
Data Analytics and Insights  |  Permanent  |  Quarry Bay
10 Jan 2025
Data Analytics and Insights  |  Permanent  |  Quarry Bay
10 Jan 2025

ABOUT THE TEAM

A career at Swire Properties is more than just work, it’s a calling.

We’re searching for exceptional individuals who want to live and breathe “Creative Transformation” – our distinct mindset and long-term approach that inspires everything we do and how we do it. It inspires us to constantly explore new perspectives and seek out original thinking that goes beyond the conventional. Our mission, ultimately, is to constantly add value to communities and create truly amazing and sustainable places where people can thrive.

Join us today and work on career-defining projects that are changing the industry in Hong Kong, the Chinese Mainland, Miami and Southeast Asia.

We are seeking a talented Data Analytics Manager to join our dynamic team. Reporting to the Senior Manager, Digital Experience, this role is pivotal in leveraging data analytics and customer feedback to drive informed decision-making. The successful candidate will uncover and communicate data-driven insights and analysis on leasing marketing and office tenant engagement initiatives. This position involves close collaboration with agencies, internal IT, and business stakeholders to plan, manage, execute, and deliver impactful projects.

RESPONSIBILITIES
  • Perform thorough analysis of customer and digital product data to uncover opportunities for business growth, customer acquisition, cross-selling, retention, and maximizing customer value.
  • Collaborate with internal stakeholders to gather business requirements and ensure the seamless integration of analytics for timely, insight-driven decision-making in business projects.
  • Conduct comprehensive market research and competitor analysis to stay updated on industry trends and identify strategic opportunities. This includes translating business questions into quantitative and qualitative research, managing projects, ensuring data accuracy, generating insights, and preparing reports
  • Lead data management projects that involve analysing and interpreting data to provide valuable insights and recommendations to stakeholders. Develop and maintain dashboards for effective data visualization
  • Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across various channels
  • Manage the CRM and Marketing Automation Platform, such as Salesforce Marketing Cloud, to facilitate targeted customer engagement throughout the entire customer journey
  • Perform data governance and management controls, such as privacy impact assessment, privacy compliance and data housekeeping
REQUIREMENTS
  • Degree in Computer Science, Marketing, Statistics or related disciplines
  • A minimum of 8 years in experience in customer research, analytics or performance marketing
  • Proven experience in driving analytics strategy and business results
  • Familiarity with various analytic tools/languages such as SQL, Python, PowerBI
  • Solid understanding of independent consumer research and analytics
  • Ability to synthesize research findings for report preparation, establish and maintain accurate records and reports
  • Excellent stakeholder communication together with outstanding project management skills
  • Excellent team player with strong presentation, interpersonal and influencing skills
  • Experience in data privacy and governance is a plus

BEHAVIOURAL COMPETENCIES

  • Decision Quality
  • Cultivates Innovation
  • Business Acumen
  • Drives for Results
  • Ensures Accountability
  • Optimises Work Process
  • Collaborates
  • Communicates Effectively
  • Situational Adaptability
WHY CHOOSE US
  • We’ve won the Randstad Hong Kong Most Attractive Employer Award in 2022, and have been in the Top 10 since 2017
  • HRoot Best Employer Award 2023 (Chinese Mainland)

 

Don’t Miss This Opportunity

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive.

If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.

If we haven't contacted you six weeks after your submission, then please consider your application unsuccessful this time.

All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region's Personal Data (Privacy) Ordinance.

 

Application Deadline : 9 February 2025







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